A McKinsey Study found that the subscription-based e-commerce market in the U.S. increased from $57 million in 2011 to $2.6 billion in 2016. And, it’s still growing at a considerable rate with more opportunities, especially since consumers are subscribing to everything — from Netflix and Spotify to phone apps to curated product boxes with snacks, educational toys, food and prepared meals, clothing and makeup, and even pet items.
Consumers like the convenience, time and money savings, and affordability factor of these subscriptions, not to mention the surprise and excitement they get from seeing what they might receive from month to month.
Determine the Right Subscription Model
The curation model means you hand-select the items for your customers, personalizing the selections based on preferences they have shared when they signed up.
The replenishment model means you focus on ensuring that a customer never runs out of the products they want.
The access model gives consumers a way to get exclusives, like products and experiences, which others cannot.
Setup a subscription model for your business today! Call (888) 225-2901 or visit AllayPay.com/Quote and our experts will you through the setup.
